The HeyLola brand kit
Download the wordmark, icons and mascot, and use the palette below. Please keep the wordmark and the orange dot intact.
Download full PDFTagline
Your dog's lifestyle concierge
Use everywhere a one-liner is needed. “lifestyle” in brand orange when the treatment allows.
Colour palette
Charcoal / Ink
#0A0A0A
Text & wordmark
Brand Orange
#F28C33
The one accent (the dot)
Brand Yellow
#FBC15F
Warm secondary
Bone
#FAF9F6
Light surfaces
Cream
#F5F2ED
Warm surfaces / OG
Typography
Wordmark · Inter Black Italic
HeyLola
One word, charcoal, with the orange square dot — the only accent.
Headings · Serif italic
A boutique for dogs
Editorial serif italic for hero headings; sans for UI and labels.
Do & Don't
Do
- Write “HeyLola” as one word.
- Keep the wordmark charcoal with the orange square dot.
- Give the logo clear space around it.
- Use orange as the single accent.
Don't
- Write “Hey Lola” as two words.
- Recolour “Lola” or the wordmark.
- Replace the square dot with a round period.
- Stretch, rotate, or add effects to the logo.
Usage
Wordmark: “HeyLola” set in Inter Black Italic, in charcoal, followed by a small square orange dot — the orange square is the only colour accent.
Always one word: write “HeyLola” together, never “Hey Lola”.
Clear space & colour: keep the wordmark mono-charcoal; don't recolour “Lola” or replace the square dot with a round period.
Questions on brand usage? hey@heylola.co