Visibility
Explore how clearer stories and essential information could help welfare organisations present dogs responsibly.
Separate welfare initiative · In development
HeyLola Foundation Pilot
HeyLola Foundation is the animal-welfare and community-impact layer of the HeyLola ecosystem. Its proposed focus includes shelter visibility, adoption storytelling, sponsorship and recurring support.
We're piloting with a small set of verified rescue partners. You can browse their dogs and support them directly today — adoption enquiries and monthly sponsorship are in beta as we grow the programme.
The problem
Good work can be hard to see
Welfare organisations often manage limited time, fragmented information and inconsistent visibility. The pilot is intended to learn where a focused digital layer can help without adding operational burden or making unverified claims.
Adoption storytelling
Work with organisations to understand what information helps potential dog parents make informed enquiries.
Support model
Validate responsible approaches to sponsorship and recurring support before any public payment flow is promoted.
Our shelter partners
Two rescues we're working with
Real, vetted rescue organisations. Open a shelter to meet the dogs in their care and support them directly.
JCNJ
Jersey City, NJ
Jersey City Animal Shelter (JCAS) — a municipal shelter in Jersey City, New Jersey, caring for stray and surrendered animals and working to find them loving forever homes.
View dogs & supportK
Korean K9 Rescue
New York City
Rescues dogs from the meat trade and high-kill shelters in South Korea and finds them loving homes across the New York area.
View dogs & supportFor shelters & welfare partners
Interested in helping shape the pilot?
We are speaking with organisations that want to test the model carefully. Participation is subject to review and does not imply verification or a live partnership.